The growth in artificial intelligence (AI) software has enabled writers to speed up the process of creating content.
Basic AI tool for writing are accessible for grammar and spelling checks and more sophisticated tools allow the ability to write content and copywriting at the touch of just a couple of buttons.
However, is it worthwhile to use these tools in a time when Google is clear anti-AI-generated content?
Learn about the pros and pros and cons of making use of an AI content generation tool before you purchase the subscription you want.
1. Writing effectiveness and the ability to scale
The most significant benefit of making use of such tools lies in the speed with that content is written considerably faster than writing by humans.
Between writing and researching an article of two pages, it can take a writer human 30 to 60 minutes to finish, while it can be accomplished in a couple of minutes using AI.
In addition to multiplying this efficiency by the amount of content to write at any given moment, AI writing tools improve the capacity of work.
Other advantages of this efficiency include:
In order to meet the requirement of speed-to-market for topics that are trending.
The localization of a language for each service or product in geographical regions.
Making unique social media content that is tailored to every platform.
2. Cost-effectiveness
The cost of a professional writer can be several hundred dollars for a project of content, based on factors like:
The amount of articles.
Length per article.
The technical skills needed.
And much more.
It is usually worthwhile, considering the top-ranking results from detailed research-based, well-researched material.
In contrast, the majority of AI writing programs employ a monthly subscription system that limits the number of keywords, words, and articles written during the time frame of billing – typically around $100 per month to write tens or thousands words and many articles.
Making use of AI writing tools could be more affordable when writing short, simple information.
3. Get creative and overcome writer’s block
The most common obstacle faced by human writers is the creation of authentic content on topics that they’re not expert experts in. This requires a great deal of research and the development of ideas to create the content.
To combat this, several AI tools can create precise guidelines for what should be included in the content as well as the most important aspects of the topic.
This is a reference to efficiency in writing, as AI tools can aid in overcoming writer’s block and generate ideas for the development of content.
1. Quality issues and plagiarism
Even though AI is thought to be one of the fastest-growing sectors around the globe however, it heavily depends on algorithms and data analysis to create content.
The tone intended by an article, and the improper use of data within the flow of the text are only two of the issues with quality that may be encountered when using AI tool for writing.
Like the quality issue, there is the risk of being identified by search engines for plagiarizing other content.
Many AI programs scrape fragments of content from other sites and then alter them to suit their needs, that is in contradiction to Google’s policy of “stitching or mixing content from multiple websites without adding value.”
2. The risk of Google algorithms appraising your content
The Google helpful content upgrade hopes to “help users see more helpful, original content written by individuals, for people who write for people, within search result pages.”
It is clear that search engines favor written by humans, which provides satisfaction while using SEO best practices and is aiming to increase the value of the pages on these websites.
The update also advises to “avoid making content specifically for search engines in the first place”.
Many AI-writing software tools analyze the results of search engines without comprehending what the user is searching for, and goes beyond segregating each search into informational or transactional it is not an approach that is based on people.
3. The absence of E-A.T.
In close proximity to the possibility of Google algorithms valuing Your content’s value, Google’s Quality Rater guidelines determine how content is perceived to be authoritative, expert and credibility (E-A-T).
This is a separate negative aspect of AI-writing software, due to the fact that Google employs E-AT criteria to assist in evaluating good content, as well as the absence of E-A-T AI content offers.
The public is naturally skeptical of online content due to a myriad of factors, among them the increasing spread of false information. The ability to demonstrate the knowledge of the author of material, as well as their academic credentials as well as years of knowledge are crucial in overcoming this.
Since AI-written content does not have these qualifications, quality raters (and users) aren’t sure they can trust the content.
4. Lacking originality, creativity and other nuance
Creativity in articles is what makes them appealing and easy to share and shareable, two essential indicators of success. Since AI is not equipped with emotional intelligence or the capacity to comprehend the nuances of local language, high-quality human content is expected to continue to surpass AI content.
Another time, AI relies on existing data and content for the creation of “new” content. In combination with the absence of innovation, AI is unable to comprehend the intent behind search queries nor develop the seeds to create an evergreen strategy for content.
AI should function as an assistant to writing and not an outsourcing service
After considering all the advantages and disadvantages associated with AI generated SEO content, there’s potential to utilize these tools to aid in writing. The capability to create quickly inexpensive drafts of content is attractive especially when AI tools can assist you to overcome writer’s block and generate imaginative ideas.
But be cautious not to be too dependent on these tools to aid in the creation of content. Make use of it to find ideas for content, assist in by paraphrasing short pieces of text, verify spelling and grammar, and aid in your research.
Before you even begin writing content conduct research:
What kind of content do users actually searching for.
How can you demonstrate E-A-T.
If the content you’ve created is pleasing to the readers.
Last but not least, make sure you proofread, edit and personalize your content.
